rfid chip for advertising razor blades RFID is most definitely a work in progress. That’s why Boston-based Global Gillette (formerly the Gillette Co.), the market leader in razors, took a more measured approach to RFID during the launch of its new Fusion brand in February.
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0 · Should retailers add RFID to their marketing toolbox?
1 · Gillette’s Fusion Launch Makes a Good Case for RFID
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Should retailers add RFID to their marketing toolbox?
P&G blanketed the earth with ads and promotions, desperate to make Fusion, . Potential applications in the past included automatic reordering of basics such .
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P&G blanketed the earth with ads and promotions, desperate to make Fusion, the five-bladed razor (six if you count the trimmer on the back, for those “hard-to-reach spots”) that sells for about —blades are extra—its flagship shaving product, replacing the . Potential applications in the past included automatic reordering of basics such as orange juice or razor blades as RFID chips inside products indicate when quantities are running low. Brendan Witcher, vice president, principal analyst at Forrester Research, however, recently told Advertising Age that RFID would more likely be used for marketing . Starting this month, Gillette will attach RFID tags to Mach 3 Turbo razor blades that ship to two Wal-Mart stores equipped with "smart shelves" capable of reading signals from the chips and tracking the merchandise's location.
RFID is most definitely a work in progress. That’s why Boston-based Global Gillette (formerly the Gillette Co.), the market leader in razors, took a more measured approach to RFID during the launch of its new Fusion brand in February.As soon as you turn 18, Gillette sends you a complimentary Mach razor blade. It has a nice metal handle that can replace the blades on the head. You always keep the handle.
Gillette's first EPC-enabled product launch of its Fusion razor proved RFID is a powerful tool for monitoring retailers' actions. Procter & Gamble, one of the world’s largest consumer goods companies, has launched two RFID tests—one that tracks razors into the back room, and another that kept tabs on shavers all the way to the retailer’s store shelf. The test program for P&G’s Fusion five-blade razors, which started with the product’s launch at the last Super . As RFID technology continues to evolve, its potential to reshape the retail landscape is undeniable. The affordability, flexibility, and security of these new-generation NFC chips offer retailers a powerful tool to protect their brands, build consumer trust, and thrive in a .
RFID depends on two components: a tiny transponder, or "tag," that includes a computer chip and radio antenna, and a reader. While a bar code must be scanned with a laser, the RFID tag only. The purchase is the first major order of low-priced RFID chips based on technology developed by the Auto-ID Center at MIT and could help propel the tags to mainstream commercial use. Gillette will attach the chips to grooming products such as razors and razor blades that ship to Wal-Mart stores, a spokesman says. P&G blanketed the earth with ads and promotions, desperate to make Fusion, the five-bladed razor (six if you count the trimmer on the back, for those “hard-to-reach spots”) that sells for about —blades are extra—its flagship shaving product, replacing the . Potential applications in the past included automatic reordering of basics such as orange juice or razor blades as RFID chips inside products indicate when quantities are running low. Brendan Witcher, vice president, principal analyst at Forrester Research, however, recently told Advertising Age that RFID would more likely be used for marketing .
Starting this month, Gillette will attach RFID tags to Mach 3 Turbo razor blades that ship to two Wal-Mart stores equipped with "smart shelves" capable of reading signals from the chips and tracking the merchandise's location. RFID is most definitely a work in progress. That’s why Boston-based Global Gillette (formerly the Gillette Co.), the market leader in razors, took a more measured approach to RFID during the launch of its new Fusion brand in February.As soon as you turn 18, Gillette sends you a complimentary Mach razor blade. It has a nice metal handle that can replace the blades on the head. You always keep the handle. Gillette's first EPC-enabled product launch of its Fusion razor proved RFID is a powerful tool for monitoring retailers' actions.
Procter & Gamble, one of the world’s largest consumer goods companies, has launched two RFID tests—one that tracks razors into the back room, and another that kept tabs on shavers all the way to the retailer’s store shelf. The test program for P&G’s Fusion five-blade razors, which started with the product’s launch at the last Super . As RFID technology continues to evolve, its potential to reshape the retail landscape is undeniable. The affordability, flexibility, and security of these new-generation NFC chips offer retailers a powerful tool to protect their brands, build consumer trust, and thrive in a . RFID depends on two components: a tiny transponder, or "tag," that includes a computer chip and radio antenna, and a reader. While a bar code must be scanned with a laser, the RFID tag only.
Gillette’s Fusion Launch Makes a Good Case for RFID
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rfid chip for advertising razor blades|Gillette’s Fusion Launch Makes a Good Case for RFID